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Harvard Business Review Press

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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon; Frank F. Bilstein; Frank Luby
Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, ..
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: Kim, W. Chan; Mauborgne, Renee
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-..
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