Kogan Page
Author: Finne, Sami; Sivonen, Hanna
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, ..
RM54.50 RM176.00
Ex Tax:RM54.50
Author: Tungate, Mark
Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen ..
RM34.50 RM112.00
Ex Tax:RM34.50
Author: Theobald, Theo
Going beyond handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills, 2nd edition, provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. Step-by-step advice includes practical help with unpicking the origin..
RM12.50 RM47.00
Ex Tax:RM12.50
Author: Markham, C.
How to be Your Own Management Consultant is the work of a dozen practising management consultants, all of them deeply experienced in a specialist field of consultancy. Their contributions should help you take a look at their business, find new opportunities for developing performance, and put effect..
RM24.50
Ex Tax:RM24.50
Author: Robin Birn
The International Handbook of Market Research Techniques is a major text for all levels of marketing professionals and market researchers. It presents market research techniques that have been developed and polished for over four decades. The aim of this handbook is to provide you with a shortcut to..
RM16.50
Ex Tax:RM16.50
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