Wharton School Publishing
Author: Yoram (Jerry) Wind; Colin Crook; Robert Gunther
This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality.Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your menta..
RM36.50 RM118.00
Ex Tax:RM36.50
Author: Paul Farris; Neil T Bendle; Phillip E Pfeifer; David J Reibstein PH.D.
"Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics..
RM46.50
Ex Tax:RM46.50
Author: Mukul Pandya; Robbie Shell; Susan Warner;, Sandeep Junnarkar; Jeffrey Brown
Discover the attributes of the 25 greatest business leaders and how they can enhance your own leadership. Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Re..
RM32.50 RM82.00
Ex Tax:RM32.50
Showing 1 to 3 of 3 (1 Pages)