Dare to Lead

"DARE TO LEAD is an exciting read that gives true Insight from today's top CEOS. With the chances these guys have taken in business, it's no wonder the demand for clean JOE BOXERs has gone up."

-Bill Sweedler, President and CEO of Windsong Allegiance Group/JOE BOXER

Dare to Lead! is the story of 50 business leaders who succeeded precisely because they cast aside conventional wisdom and charted their own course. You'll learn how:

Larry Page and Sergey Brin, entering late in a field crowded with huge competitors, built Google Into the world's leading search engine without spending a dime on a brand campaign.

John Osher tumed a $1.5 million Investment into a $450 million payoff in 18 months by applying a successful idea from his previous company to a new industry about which he knew virtually nothing.

Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way.

Ely Callaway leveraged a novel design for a pitching wedge into one of the world's largest golf equipment manufacturers.

Bernie Marcus and Arthur Blank, founders of Home Depot, created a fictional VP of Customer Service, then had "his" calls routed to the Executive Suite so they could learn what was really going on in their stores.

And 45 more inspiring stories from the top executives who lived them.

Whether you're running a smaller company or managing a big one, Dare to Lead! offers the invaluable help front-line managers need to thrive in an ever-changing marketplace.

About Author

Mike Merrill has been a Silicon Valley entrepreneur and CEO for more than 15 years, and he raised more than $28 million in three rounds of venture capital funding, He is a graduate of the U.S Military Academy at West Point and the U.S Army Ranger School, and he served as a captain in the Field Artillery.