Look Out! They're after your money

HAVE YOU ever been taken in by a sales gimmick or tactic?

Do you know a sales gimmick when you see one? This book focuses on some of the tricks commonly used by manufacturers and retailers to get you to part with your money, including:

• Special Offers
• Cheap Sales
• Free Gifts
• Door-to-Door Sales
• Mail Orders
• Guarantees
• Contests

You need to read this book to avoid being cheated - and thus save your money.

Case studies of people who have been cheated through such sales tactics are provided, so that readers can learn from their experiences.

This book illustrates the great and urgent need for better legislation and more efficient enforcement of the law to put an end to these trade malpractices and provide protection for consumers.